Brainstormed and oversaw the execution of content piece that landed our travel client placements in SF Gate, CNN, Business Insider, Vogue and more.

We leveraged secondary data to help us tell the story and ran a survey gathering primary data to hit home. The piece detailed how dirty the inside of cars are. Our findings painted a gross picture, one-third of drivers only clean their car once a year. 

This piece has 256 LRDs and counting. Internally, my team coined it, “the gift that keeps on giving” because the links continue to come in organically.