500%

Increase in organic traffic in one year.

25%

Increase in organic traffic after blog subfolder migration.

3,000+

Links generated.

50-100 links

To this day, my team’s content averages this placement each month.

Publish to Position One

The client came to my team with flat traffic and low authority. Due to the need to build authority I knew our content strategy had to be twofold. We kicked off our engagement with an extensive brand discovery, content audit and blog redesign to ensure our newly published content would be successful from the start.

Links and Rankings

• Link-driven content that’s tangentially related in order to appeal to broader outreach markets and earn us high DA coverage while building domain authority.

• Search-driven content outlined and edited by my team but written by expert in-house writers. With several blog posts ranking in the top three results, we created a pipeline of passive backlinks with no active link building time. To this day, our content averages 50 to 100 new links per month.

Subdomain to Subfolder

Advised the client team transition their blog from a subdomain to a subfolder. Following that migration, we saw a 25% increase in organic traffic in just 60 days.